02 PRE PRODUCTION

original online course
on photography

by jurij treskow

02.

pre production

1

inspiration
photography
inspiration techniques and sources
photographers to watch
books, articles & interviews on photography
2

mood-boards
color theory
strategies for creating eye-catching mood boards
organizing and formatting images used as references
different types of designs for mood-boards
taking inspiration from: movies, music videos, painters,
modern dance and modern art
effects of color
3

treatment
call sheet
creating and using treatments during shootings
call sheets
brief
4

portfolios
choose your best work
google yourself
what to include in your portfolio
create multiple portfolios for different clients
5

commercial vs. personal work
fashion industry
creating concepts
specifics of fashion photography
list of articles, documentaries & magazines on fashion
creating concepts
case studies
6

negotiations with clients
prices
defining what is your product
rates and billing options
types of expenses
negotiations with clients

2.1

Inspiration
Photography

Inspiration techniques and sources.
Photographers to watch.
Books, articles and interviews on photography.

HELMUT NEWTON

2.1 EXERCISE INSPIRATION

helmut newton: "siesta time"

goal: train your imagination muscle

QUOTE

" I spend a lot of time preparing. I think a lot about what I want to do. I have prep books, little notebooks in which I write everything down before a sitting. Otherwise I would forget my ideas. "

― Helmut Newton

SOURCES FOR INSPIRATION

QUOTE

On Instagram.

" It feeds my own insecurities in a bizarre way. They did that for a fashion photograph, they had this. They [all] seem like they're doing endless tons of fucking stuff. There is no criticism, it's just all fluff, and this self-promotion is overwhelmingly awful."

― Jurgen Teller

2.1 EXERCISE - SOURCE

create a mood board out of different media as photography

PHOTOGRAPHERS

RICHARD AVEDON, IRVING PENN, HELMUT NEWTON

2.4 EXERCISE - QUestion

make a list of reasons why do you do photography?

PHOTOGRAPHERS

ANTON CORBIJN - is a Dutch photographer, music video director, and filmmaker. He is best known for his distinctive style in capturing portraits of musicians and celebrities, often using black and white film and stark, simple compositions. Corbijn has worked with many of the world's most famous musicians, including U2, Depeche Mode, Nirvana, and Joy Division. In addition to photography, he has directed numerous music videos and feature films, including the Ian Curtis biopic "Control" and the George Clooney thriller "The American."

ARAKI - Nobuyoshi Araki is a Japanese photographer known for his provocative and controversial work. He is best known for his intimate and graphic black and white photographs of women, often in bondage and provocative poses. Araki's work challenges traditional Japanese cultural values and has been met with both criticism and acclaim. He has published over 500 books, exhibited worldwide, and won numerous awards for his contributions to photography.

BRUCE WEBER - Bruce Weber is an American fashion photographer and filmmaker. He was born in 1946 in Greensburg, Pennsylvania. He became famous in the 1980s and 1990s for his distinctive style of black-and-white photography that blended fashion and documentary photography. He has worked for many top fashion magazines, including Vogue, GQ, and Vanity Fair, and has shot advertising campaigns for brands such as Calvin Klein, Ralph Lauren, and Abercrombie & Fitch. Weber is also known for his films and music videos, including "Let's Get Lost," a documentary about jazz trumpeter Chet Baker, and videos for artists such as Chris Isaak and Pet Shop Boys. He has won numerous awards for his work and has had several books of his photography published.

CECIL BEATON - was a British photographer, designer, and artist known for his distinctive style and artistic vision. He rose to fame in the 1920s and 1930s for his society portraits, capturing the glamour and elegance of high society and the British royal family. He was also a prolific costume designer, working on films such as "Gigi" and "My Fair Lady," and was known for his work in the theatre and as a war photographer. His photographs and designs are characterized by their theatricality, elegance, and sophistication, making him a defining figure of the 20th century in photography and design.

DAVID SIMS - is a British fashion photographer known for his minimalist style and his collaborations with some of the biggest fashion brands in the world. His work often features stark, black-and-white imagery, and he is known for his ability to capture the essence of his subjects with a raw and naturalistic approach. Sims has worked with a wide range of models, actors, and musicians, and his images have appeared in countless fashion publications and advertising campaigns. He is considered one of the most influential photographers of his generation.

DEBORAH TURBEVILLE - was an American fashion photographer known for her unique, atmospheric and moody imagery, which often featured unconventional compositions, dark lighting, and elements of surrealism. Her work was published in prestigious fashion magazines such as Vogue and Harper's Bazaar, and she also produced several acclaimed photography books. Turbeville was a pioneer in breaking away from the traditional, glamorous style of fashion photography, and her work had a lasting impact on the industry. She passed away in 2013 at the age of 81.

DOMENIQUE ISSERMANN - Dominique Issermann is a French fashion photographer known for her sensual and dreamlike imagery. She has worked with some of the biggest names in fashion and art, including Yves Saint Laurent, Chanel, and Salvador Dali. Her work often features soft focus, blurred images, and an ethereal quality that blurs the line between fantasy and reality. She has been recognized for her contributions to the art of photography with numerous awards and exhibitions in major galleries and museums around the world.

ELLIOTT ERWITT - is an American photographer known for his humorous and candid photographs of everyday life. He was born in Paris in 1928 and raised in New York City. Erwitt began his photography career as a teenager and later studied at the New School for Social Research in New York City. He went on to work as a photographer for magazines such as LIFE and Look, and became a member of the prestigious Magnum Photos agency in 1953. Erwitt's work has been exhibited in galleries and museums around the world, and he has published over 30 photography books. He is best known for his photographs of dogs, which capture the playful and whimsical side of everyday life.

GUY BOURDIN - was a French fashion photographer known for his surreal and provocative images. He was known for his striking use of color and composition, as well as his ability to challenge traditional fashion photography. His work often included surreal or unexpected elements, and he frequently used models in unusual poses or situations. He worked for major fashion magazines, including Vogue and Harper's Bazaar, and his images are considered to be some of the most iconic and influential in the industry. Bourdin died in 1991, but his legacy continues to inspire and influence photographers and artists today.

GLEN LUCHFORD - is a British fashion photographer known for his unique approach to fashion photography. He has worked with top fashion brands, including Prada, Gucci, and Yves Saint Laurent, and has been featured in magazines such as Vogue and W Magazine. Luchford's style combines a raw, documentary aesthetic with a sense of cinematic storytelling, resulting in evocative and provocative images that are both elegant and edgy. His work often challenges traditional ideas of beauty and glamour, and explores themes of identity, gender, and sexuality.

GREG KADEL - is a contemporary fashion photographer known for his dynamic and vibrant images. He began his career as a fashion illustrator before turning to photography, and has since worked with top fashion publications such as Vogue, Harper's Bazaar, and W Magazine, as well as brands like Hermès and Louis Vuitton. Kadel's work often features bold colors and contrasts, intricate compositions, and dramatic lighting, creating a visually striking and memorable impact.

HELMUT NEWTON - (1920-2004) was a German-Australian photographer known for his provocative and highly-stylized fashion photography. His images often featured women in powerful and dominant roles, with themes of fetishism and eroticism. Newton's work was highly influential in the fashion industry and helped to redefine the traditional concept of beauty. He worked for a number of prominent publications including Vogue, Harper's Bazaar, and Playboy, and his photographs are now highly sought after by collectors. Newton's legacy continues to inspire photographers and fashion designers today.

HENRI-CARTIER BRESSON - was a French photographer widely considered to be the father of modern photojournalism. He is best known for his candid street photography, capturing moments of everyday life with precision and empathy. Cartier-Bresson co-founded the photography agency Magnum Photos in 1947, which became one of the most prestigious photo agencies in the world. His work has had a profound impact on the field of photography and has influenced generations of photographers with his "decisive moment" philosophy of capturing the fleeting, decisive instant in life. He died in 2004 at the age of 95, leaving behind a rich legacy of photographic works that continue to inspire and challenge the way we see and experience the world.

IRVINNG PENN - was an American photographer who is best known for his striking portraits, still lifes, and fashion photography. He worked for Vogue magazine for much of his career and his innovative approach to fashion photography helped redefine the genre. Penn's work often incorporated abstract elements and surreal elements, and he was known for his use of simple backdrops and graphic compositions. He was also highly skilled in the art of printing and was known for his meticulous attention to detail. Penn's work has had a significant influence on the development of photography as an art form and his legacy continues to inspire contemporary photographers today.

JEANLOUP SIEFF - was a French photographer known for his black and white nude photography and fashion photography. He worked for several major magazines, including Elle, Vogue, and Harper's Bazaar, and his work is characterized by its strong sense of composition and striking use of light and shadow. In addition to his commercial work, Sieff also produced a significant body of fine art photography, exploring themes of sensuality, intimacy, and the human form. He died in 2000 at the age of 66, leaving behind a legacy as one of the most influential photographers of his time

JURGEN TELLER - is a German fashion and fine art photographer. He is known for his provocative and unconventional style, and his work often blurs the lines between fashion, art, and commercial photography. Teller's approach to photography is raw and unfiltered, and his images often convey a sense of intimacy and authenticity. He has worked with many major fashion brands and publications, as well as with celebrities and artists, and his work has been exhibited in galleries and museums around the world. Teller has won numerous awards for his contributions to the world of photography.

JEAN PAUL GOUDE - is a French graphic designer, illustrator, photographer, and art director known for his innovative and often controversial work. He has worked for major fashion and advertising companies, including Chanel, Perrier, and Galeries Lafayette. Goude is famous for his striking compositions, which often feature bold typography, exaggerated perspectives, and surreal imagery. He is also known for his collaborations with the singer Grace Jones, whom he helped to craft her iconic image. Goude's work has been exhibited in major galleries and museums around the world, and he is considered one of the most influential graphic designers and art directors of the 20th century.

NICK KNIGHT - is a British fashion photographer and director known for his innovative and experimental style. He has worked with a wide range of fashion houses, celebrities, and publications and is known for his use of cutting-edge technology to push the boundaries of what is possible in fashion photography. In addition to his commercial work, Knight has also exhibited his fine art photography in galleries around the world and has been awarded numerous honors for his contributions to the field. He is also the founder of the fashion film website SHOWstudio, which features a wide range of fashion films, interviews, and live performances by top artists in the industry.

RICHARD AVEDON - was an American fashion and portrait photographer known for his iconic images that capture the personality and character of his subjects. His work appeared in magazines like Harper's Bazaar and Vogue, and he also produced several acclaimed photographic books. Avedon's style was characterized by stark contrasts, simple backgrounds, and an emphasis on his subjects' expressions and body language. He was famous for his portraits of celebrities and political figures, and he was also known for his work in the civil rights movement. Avedon's legacy continues to influence the world of fashion and photography today.

REN HANG - was a Chinese photographer and poet known for his provocative and controversial photography. His work was characterized by a surreal, dream-like quality, and often featured nude models, often in provocative or absurd poses. Ren gained a significant following in the art world, and his work was exhibited in galleries and museums around the world. He was also known for his poetry, which often dealt with themes of love, sex, and identity. Unfortunately, Ren died at the age of 29 in 2017, leaving behind a legacy as one of China's most influential and controversial photographers.

PETER LINDBERGH - was a German fashion photographer known for his black-and-white images that captured the essence of his subjects. He is credited with helping to create the supermodel phenomenon in the 1990s with his iconic photos of models like Naomi Campbell, Cindy Crawford, and Linda Evangelista. Lindbergh's work was characterized by a focus on natural beauty, simplicity, and honesty, and he often eschewed traditional glamour in favor of a more raw, authentic aesthetic. He passed away in 2019, leaving behind a legacy as one of the most influential fashion photographers of his time.

PAOLO ROVERSI - is an Italian-born fashion photographer. He started his career in the late 1970s working as an assistant for renowned photographers such as Peter Knapp and Herve Gloaguen. Roversi's signature style is characterized by the use of a large-format camera and Polaroid film, which gives his images a unique, dreamlike quality. He has shot campaigns for some of the biggest names in fashion, including Dior, Yves Saint Laurent, and Comme des Garçons, and his work has been featured in numerous exhibitions and publications. Roversi is considered one of the most influential fashion photographers of his generation.

ROBERT FRANCK - was a Swiss-American photographer and filmmaker. He is best known for his photographic book "The Americans," which depicts the everyday life and social issues in the United States in the 1950s. Frank's photography style was characterized by its rawness, intimacy, and personal reflection. He rejected traditional photographic techniques and focused on capturing candid moments in his subjects' lives. His work has been exhibited and published worldwide, and he is considered one of the most influential photographers of the 20th century.

SHEILA METZNER - is an American photographer known for her contributions to fashion and portrait photography. She began her career as an artist in the 1960s and has since worked for several leading magazines such as Vogue, Harper's Bazaar, and Vanity Fair. Metzner's distinctive style of incorporating fine art into her fashion photography has gained her worldwide recognition. Her work often features dreamlike and romantic images that explore the beauty and complexity of the human form. Throughout her career, Metzner has received numerous awards for her contribution to the world of photography.

SANTE D'ORAZIO - is an American fashion and portrait photographer, known for his work in magazines like Vogue, Harper's Bazaar, and GQ. He started his career as an assistant to photographers like Bruce Weber and Peter Lindbergh, and later went on to establish himself as a successful photographer. D'Orazio's work is known for its sensuality and edginess, often featuring famous models and celebrities in provocative poses. He has also published several books of his photography, including "A Private View," "Barely Private," and "Pam: American Icon."

SARAH MOON - is a French fashion and fine art photographer. She initially worked as a model before moving behind the camera in the 1970s. Moon is known for her dreamlike and surreal images that often incorporate elements of fantasy and fairy tales. Her photographs are characterized by their soft focus, muted colors, and use of natural light. Moon has worked for major fashion publications such as Vogue and Harper's Bazaar, as well as for brands such as Chanel and Comme des Garçons. In addition to her commercial work, she has also exhibited her fine art photography in galleries and museums around the world.

STEVEN MEISEL - is an American fashion photographer born in 1954. He is best known for his work as a regular photographer for Vogue, working on their covers and editorials for over three decades. Meisel has a distinct style characterized by high glamour, dramatic lighting, and an ability to create a sense of fantasy in his photographs. He is known for discovering new faces and transforming models into unique and memorable characters. His work has been featured in numerous galleries and museums around the world and has won multiple awards for his contributions to fashion photography.

STEVEN KLEIN - is an American fashion photographer known for his provocative and subversive style. He has worked for a variety of high-profile clients, including Vogue, Calvin Klein, and Alexander McQueen, and is known for his visually stunning and often controversial images. His work often features a dark, edgy, and sexually charged aesthetic, and has been described as a mix of surrealism and film noir. In addition to his photography, Klein has also worked in film, directing music videos and short films, and has exhibited his work in galleries and museums around the world.

TIM WALKER - is a British fashion photographer who is well-known for his dreamlike, fantastical, and whimsical style. His images are often surreal, with references to literature, cinema, and art. He has worked for a variety of publications, including Vogue, W Magazine, and i-D, and has created advertising campaigns for brands such as Alexander McQueen and Mulberry. Walker has won numerous awards for his work and has also published several books, including "Pictures," "Story Teller," and "The Granny Alphabet."

VIVIANE SASSEN - is a Dutch artist and photographer known for her striking and imaginative images that blur the lines between fashion photography and fine art. Her work often features bold colors, geometric shapes, and abstract compositions, creating a unique and surreal visual language. Sassen has worked with major fashion and luxury brands, including Miu Miu, Stella McCartney, and Louis Vuitton, and has exhibited her work at prestigious museums and galleries around the world. She is widely regarded as one of the most influential contemporary photographers and continues to push the boundaries of the medium with her innovative and thought-provoking images.

VIVIAN MAIER - was an American street photographer who worked as a nanny for most of her life. During her free time, she wandered the streets of Chicago and New York City taking photographs of everyday life. Her work was unknown and unpublished during her lifetime, but after her death in 2009, a massive trove of her images was discovered and later gained recognition for their artistic value. Today, Vivian Maier is regarded as one of the most important street photographers of the 20th century.

WILLIAM KLEIN - is an American photographer and filmmaker known for his unconventional techniques and avant-garde style. He was born in New York City in 1928 and started his career as a painter before turning to photography in the 1950s. He is known for his gritty, high-contrast black-and-white street photography, which captured the energy and chaos of urban life in New York, Paris, and other cities. He also produced fashion photography and worked as a filmmaker, creating several influential documentaries and feature films. Klein's work is characterized by its boldness, experimentation, and willingness to challenge conventions. He has been honored with numerous awards and exhibitions of his work have been held in major museums around the world.

He is one of the greatest contemporary photographers of all time, a living legend.

Although his work doesn't directly influence my own, I am inspired by his creative lifestyle and approach.

With every new project, exhibition, or book, he continues to surprise and sometimes shock the entire artistic world. He constantly pushes boundaries and challenges us photographers to step out of our comfort zones.

Jurgen Teller once said, "A lot of photographers say how lucky I am while they do nothing and just wait for commissions. I don't do that! If there are no shows, no books, no commission, no magazines, I do my own thing. I always work. I take risks. The bigger the risk, the bigger the reward. What a lot of people lack is comfort with the unknown."

I remember when I was 17 and we moved from Belarus to Germany. On my first day at gymnasium, I surprised everyone by saying my name was actually Jurgen. I thought it would make things easier for Germans by translating my name into German. My favorite football players back then were Jurgen Klinsmann and Yuori Jorkaeff.

After three months, I went back to my original name, Yuri, which is spelled as Jurij in German. It still gives people in the US and France a hard time to spell correctly.

_____

Here is a list of some published interviews with Jürgen Teller:

"Jürgen Teller Interview: "I'm interested in beauty, and it's usually the ugly I fall for."'" Interview with Diane Smyth for The British Journal of Photography, 26 June 2014.

"Juergen Teller on why his photographs are worth more than a 1000 words." Interview with Hettie Judah for The Guardian, 19 June 2016.

"Juergen Teller on working with Kim and Kanye." Interview with Christina Binkley for The Wall Street Journal, 10 June 2015.

"Jürgen Teller Interview: The Artist's Eye." Interview with Kate Abbott for The Independent, 23 February 2013.

"Interview: Juergen Teller." Interview with Penny Martin for The Gentlewoman, Issue 2, Spring/Summer 2011.

"Juergen Teller: 'It's Not About Being Arty'." Interview with Charlotte Sinclair for The Telegraph, 11 October 2013.

"Juergen Teller: 'I don't want to be a fashion photographer'." Interview with Lisa Armstrong for The Telegraph, 2 June 2015.

"Juergen Teller: 'I'm very lazy'." Interview with Lizzie Simon for The Wall Street Journal, 7 June 2014.

"Juergen Teller: 'I have an issue with the word fashion'." Interview with Paul Tierney for Dazed, 5 August 2015.

"Juergen Teller on Photography and the Art of Friendship." Interview with Gabriella Angeleti for Sotheby's, 4 November 2020.

____

There is a documentary about Jurgen Teller called "Erik & Amanda Go to the Museum," directed by Erik Kessels and Amanda Lear. The film follows Teller as he prepares for a retrospective exhibition of his work at the Institute of Contemporary Art in London. The documentary explores Teller's unconventional style and approach to photography, as well as his collaborations with fashion designers and other artists. It also includes interviews with Teller, as well as commentary from other artists, curators, and critics.

2.1 EXERCISE - SOURCE

make your own list of favorite photographers
take time to review their work

ask yourself

what makes you like this photographer's work?
how do their photos make you feel?
what do you like about their style or technique?
do you have a favorite picture or collection of theirs?
why does it stand out to you?
how has their photography impacted the world of photography?
how does their work fit in with the culture of its time?
do you see any similarities or differences between their work and other photographers/artists?
has this photographer influenced your own work in any way?
do you think their work is still relevant today?
what do you think this photographer's lasting impact will be?

PHOTOGRAPHERS
INTERVIEWS

BOOKS ON PHOTOGRAPHY

As a photographer, I find it helpful to read biographies, interviews, and memoirs of artists who I find interesting. By doing so, I gain a deeper understanding of their thought processes and how their careers developed over time. It can provide valuable insights and inspiration for my own work.

Antanas Sutkus: Children
Antanas Sutkus: In Memoriam
Araki by Araki
Araki Impossible Love: Vintage Photographs
Araki Love and Death
Cindy Crawford Becoming
Claudia Schiffer
Cecil Beaton: The Art of the Scrapbook
David Bailey's Rock and Roll Heroes
David Bailey Birth of Cool: 1957−1969
David Bailey Look
Ellen Von Unwerth Couples
Ellen Von Unwerth's Wicked
Elliott Erwitt Personal Best
Elliott Erwitt's Dogs
Elliot Erwitt Personal Exposures
Jean-Paul Goude So Far, So Goude
Jean-Paul Goude Jungle Fever
Models of Influence: 50 Women Who Reset the Course of Fashion
Peter Lindbergh A Different Vision on Fashion Photography
Peter Lindbergh Untold Stories
Peter Lindbergh Images of Women
Peter Lindbergh Images of Women / 2005−2014
Ren Hang Multilingual Edition
Ralph Gibson Self-Exposure
Ralph Gibson NudeRalph Gibson. Black Trilogy, 1970−1974.
Paolo Roversi Studio
Paolo Roversi Photofile
Paolo Roversi by Paolo Roversi
Irving Penn Centennial
Irving Penn Passage / A Work Record
Irving Penn Portraits
Irving Penn Platinum Prints
Irving Penn Small Trades
Isabella Rossellini Looking At Me: On Pictures and Photographs
Herb Ritts L.A. Style
Herb Ritts Work
Herb Ritts The Golden Hour: A Photographer's Life and His World
Herb Ritts Men/Women
Richard Avedon Photographs 1946−2004
Richard Avedon Behind the Scenes 1964−1980
Richard Avedon Performance
Richard Avedon Advertising
Richard Avedon Something Personal
Richard Avedon An Autobiography
Guy Bourdin A Message for You
Guy Bourdin Polaroids (Beaux livres)
Guy Bourdin In Between
Guy Bourdin Untouched
Henri Cartier-Bresson The Decisive Moment
Henri Cartier-Bresson Here and Now
Henri Cartier-Bresson Interviews and Conversations (1951−1998)
Henri Cartier-Bresson Le Grand Jeu
Helmut Newton SUMO
Helmut Newton Portraits
Helmut Newton and Alice Springs. Us and ThemHelmut Newton: Work
Helmut Newton Private Property
Helmut Newton Polaroids
Helmut Newton Magnifier le désastre
Helmut Newton White Women, Sleepless Nights, Big Nudes
Helmut Newton's Illustrated No.1 No. 4
Helmut Newton Sex and Landscapes
Helmut Newton Monte Carlo
Michael Gross Model: The Ugly Business of Beautiful Women
Sex Madonna by Steven Meisel
Sebastio Salgado Other Americas
Sebastião Salgado GENESIS
Susan Sontag On Photography
Veruschka The Ultimate Collection
Veruschka From Vera to Veruschka
Veruschka Trans-figurations
Yohji Yamamoto: Talking to Myself

2.2

mood-boards
color theory

strategies for creating eye-catching mood boards
organizing and formatting images used as references
different types of designs for mood-boards
taking inspiration from: movies, music videos, painters,
modern dance and modern art
effects of color

MOOD BOARDS

FOLDERS FOR REFERENCES

2.2 EXERCISE - CASE STUDY

you should organize your reference materials by creating categories that suit your needs
this will help you easily find and select the references you need for each shoot

CREATING MOOD-BOARDS

2.2 EXERCISE - QUESTION

ask yourself:
if you would get your dream model and your dream team for a dream magazine and you would have all resources for the dream production how and what would you photograph?

QUOTE

" Be true to your vision. You know, people try to copy him and they can't. Nobody can do a Penn picture because the picture was in his head. It's the light, it's the lens, it's the angle, it's the approach to it, all those factors—and the intellect—make a picture.

― Irving Penn's Assistant

FILM STILLS

2.2 EXERCISE MOOD BOARD

compose a mood board inspired on movies

look for directors that have a strong visual aesthetic

movie posters
If you're looking for some inspiration for your next photo shoot, you might want to check out some movie posters. They can be a great source of ideas with their unique and eye-catching designs that can help you to enhance your own work. You can learn a lot from studying the use of color, typography, and composition in movie posters and apply them to your photography. Plus, they can also give you an idea of the tone and mood of a film, which can be helpful when you're creating mood boards. So don't forget to take a look at some movie posters for inspiration!

THE STYLISTIC ELEMENTS OF FILM NOIR

MUSIC VIDEOS

2.2 EXERCISE MOOD BOARD

compose a mood board inspired on a music video

2.2 EXERCISE CASE STUDY TUSH

filming for tush magazine in nyc, in 2015

PAINTERS
ILLUSTRATIONS

QUOTE

99 % are inspired by photographs of other photographers ...

be the 1% !

2.2 EXERCISE MOOD BOARD

compose a mood board and add film stills, illustrations, paintings, modern art ...

QUOTE

" I don't use reference pictures, which some people do, because I think that kills creativity. You show someone something and they say, "Oh, that's what we're doing." I want the opposite. I want them to do something they've never done before, or do something different, and that's what Penn was after, it came from him. Penn never wanted to shoot the obvious. "

― Irving Penn

LAY - OUT

MOOD BOARD. TEAM WORK

2.2 EXERCISE MoOd boards

google for already existing mood boards

case study
self service magazine

2.2 EXERCISE MOOD BOARD

involve team-members in creating their own mood boards
so they can also share their vision and ideas

QUOTE

" Designers are now at a point with image-making that they could quite easily do it themselves to be honest.

They have a very good visual imagination and the technological side to making images is so accessible now.

Designers have now the ability to manage their own visual representation.

Traditionally, the photographer spoke for the designer. "

― Nick Knight

COLOR THEORY

2.2 EXERCISE COLORS

look how color palettes are applied in movies

QUOTE

"In nature, light creates the color. In the picture, color creates the light."

– Hans Hofmann

"Color provokes a psychic vibration. Color hides a power still unknown but real, which acts on every part of the human body."

– Wassily Kandinsky

2.2 EXERCISE

make a selection of your favorite looks from the last fashion week

MODERN DANCE

MODERN ART

SOME MORE EXAMPLES

2.3

treatment
call sheet

creating and using treatments at shootings
call sheets
brief

JEAN PAUL GOUDE

CASE STUDIES

2.3 EXERCISE - CASE STUDY

a calendar shooting in saint-petersburg

QUOTE

"A photograph is made, not taken. A photograph is not an automatic recording, neither is it an accident. It is a concept, a vision of the world translated into shades of gray, communicated in terms of simple devotion to the medium – a statement of the utmost clarity and perfection possible…"

– Andel Adams

On his side my first assistant at this shooting prepared some options for lights and ideas for equipment to each page of my treatment.

2.3 EXERCISE TREATMENT

for your next shooting create a detailed treatment based on a mood-board
include a location and what equipment you might need

A PHOTOGRAPHY BRIEF

2.6 EXERCISE - BRIEF

act as a company or a client

prepare a brief including your goals, defining your intentions
what are your restrictions and possible deadlines?

CALL SHEET

2.3 EXERCISE CASE STUDY CALL SHEET

mac cosmetics shot by david sims

look how many people are working on one set

*can you spot me in the final video below

PRODUCER

2.4

portfolios

choose your best work
google yourself
what to include in your portfolio
create multiple portfolios for different clients

CHOOSE YOUR BEST WORK

2.4 EXERCISE QUESTIONS

what is your best photo shoot or series?
if you could choose one photograph to represent your work, what would it be?

GOOGLE YOURSELF

2.4 EXERCISE - GOOGLE

google you name
check a section for images and news

goal:
what information potential clients can found about you
assess your online presence and its quality

REVIEWS

2.4 EXERCISE - REVIEW

check on reviews about your work online

Natalie Roser surprised her 1.2 million Instagram followers with a stunning black-and-white snap that had a sexy yet artistic vibe. The picture appeared to have been taken by a professional photographer, as Natalie tagged photographer Jurij Treskow's Instagram account in the picture as well as in the caption of the post. She also tagged makeup artist Bren Robertson in both.

In the snap, Natalie was perched on a stool, with a white couch visible in the background. Her incredible physique was on full display in a black lace top that looked like lingerie. The low-cut top showcased a tantalizing amount of cleavage, and delicate lace trim along the neckline drew even more attention to her curves. Thin black straps stretched over her shoulders, showing off her arms and putting plenty of skin on display.

A delicate row of buttons or closures went down the front of the top, which was a cropped length, showing off some of Natalie's toned stomach as well. She paired the super sexy top with a simple pair of black pants that clung to her fit legs. Her legs were spread and she placed both hands on her waist, leaning forward slightly in a pose that worked all her angles.

Not many accessories were incorporated into the look. All Natalie added were a simple ring on one finger and a thick chain necklace that made a major style statement. Her blonde locks were styled in effortless waves, and she had her eyes closed as a huge smile graced her face. The black-and-white nature of the shot meant that it was hard to make out the details of Natalie's beauty look, but her makeup appeared to accentuate her natural beauty.

Her followers loved the gorgeous post, and it racked up over 13,200 likes within just 19 hours. It also received 183 comments from her eager fans.

"Your smile," one fan said, following the statement with a trio of heart eyes emoji, captivated by the expression on Natalie's stunning face.

"Such a cute shot!" another user said.

"Classic elegance," one follower commented.

"Bright spot in my day, hope YOU'RE well and things are as well," another added.

Just a few days ago, as The Inquisitr reported, Natalie shared a sizzling Instagram update that showcased her incredible body and natural beauty. She posed completely topless, with her arms covering her chest and her wet hair cascading down her body. In the post, she shared a bit of "Q-tine self care" by filling her followers in on the beauty brands she uses on a regular basis.

Natalie Roser delighted her huge fan base of 1.2 million on Instagram by sharing two stunning new photos that showed her in a sultry black lace top in addition to a beautiful application of red lipstick. The Australian bombshell has been taking her modeling talents to the US in recent weeks, sharing a slew of photos in that she has tagged in the Los Angeles area.

In a beautiful new photo update, the model shared that she was avoiding the "rain and corona yesterday," tagging herself at the 1 Hotel in West Hollywood. The filter in the first photo made the image look vintage and had a number of scratches throughout, giving off a "worn" effect. The snapshot itself showed Roser posing on a white couch that was lined with pillows. The jet-setter wore her short blond tresses slicked back out of her face with a few loose waves falling just at the tip of her shoulders. She added a gold necklace as an accessory while keeping things simple yet sexy in terms of clothing.

The Wilhelmina model wore a basic black lace top that had a few pieces of mesh paneling, showing off her skin underneath. Instead of wearing a subtle application of makeup and letting her bronze skin show in the photo like she has many times this past week, the model really made her makeup pop. The 29-year-old wore black eyeliner on the sides of her lids as well as just beneath her eye. She also sported a light pink blush on the bones of her cheek in addition to some light highlighter just above it. The most fierce part of her look came from her lipstick, which was fiery red in color.

The second image showed the model sporting the same top and makeup but slightly altering her pose. Roser tagged her photographer, Jurij Treskow, who is based in the Los Angeles area and boasts a large fan base of his own with over 85,000. The new images have delighted many of the Guess model's fans, earning over 4,000 likes and 50 comments in under an hour of the post going live. Many fans couldn't help but comment on the post to let the model from down under know that this look suits her very well.

"You are absolutely stunning…stay healthy," one of Roser's fans commented.

"My phone just over heated!," exclaimed a second fan, adding a series of three flame emoji.

"Big fan of yours," another social media user chimed in.

Roser has been into sharing multi-photo posts in recent days and previously, The Inquisitr shared that the blond beauty stunned in three topless photos that left her a multitude of her fans wanting more.

WHAT TO INCLUDE IN YOUR PORTFOLIO

2.4 EXERCISE - WWW.TRESKOW.PHOTOGRAPHY

click

portfolio
personal
celebrities
portraits
model tests
hotels & apartment

CREATE MULTIPLE PORTFOLIOS FOR CLIENTS

2.5

fashion photography
commercial vs. personal work
creating concepts

specifics of fashion photography
list of articles, documentaries & magazines on fashion
creating concepts
case studies

FASHION PHOTOGRAPHY

QUOTE

" Most fashion photography is done by gay people finding women sexy - which is sort of not sexy at all, at least to a heterosexual man.

I think it's highly questionable what the role of a normal fashion photographer is now – I'm not sure that still exists. "

― Jurgen Teller

QUOTE

" "In 1952," Mr. Penn recalled, "Liberman said to me, 'I must cut back on the work you do for Vogue. The editors don't like it. They say the photographs burn on the page.

After some years, I began to understand that what they wanted of me was simply a nice, sweet, clean-looking image of a lovely young woman.

I began to do that, and that's when I became valuable to them and had 200 to 300 pages a year."

― Irving Penn

FASHION INDUSTRY

QUOTE

" Photographers have to make the clothes look fantastic; that's why we get paid. "

― Patrick Demarchelier

2.5 EXERCISE question

how different is your approach to commercial and personal work?

BE PROACTIVE

QUOTE

A lot of photographers say how lucky I am while they do nothing and just wait for commissions. I don't do that! If there are no shows, no books, no commission, no magazines, I do my own thing. I always work. I take risks.

The bigger the risk, the bigger the reward. What a lot of people lack is comfort with the unknown.

I think it's really important to not be afraid of failure and to push yourself to try things and jump in the cold water.

― Jurgen Teller

2.5 EXERCISE - CASE STUDY shooting for INTERVIEW magazine

lost in translation in nyc

Ruby

So, do I see myself living in New York in 20 years? I've never even thought about this far into the future. I don't think so. No. I am sure I will be migrating, moving, changing on А different journey. But New York is home.

If I hadn't had become a model what I do instead. I think even now I am a model I can still do what I wanna do. Which is to create and be creative in any way that I possible can. Cooperation. Everything.

Describe New York in 5 words. Chaotic. Exciting. Comfortable. Not-Comfortable. New.
Los-Angeles. Comfortable. Super comfortable. Easy. Sunny. Ahhah I don't know…

Julia Frauche

I remember the first day I've come to NY. I was about nineteen, and I was never really interested in New York – it wasn't the city I'd dreamed of visiting. And my boyfriend – it was his dream to come to NY. We'd decided to come together for the first time. And so we came, and it was incredible – when you drive through Brooklyn after landing at JFK, you see the whole city – it feels unreal. We've stayed here for a week, and we've decided that it's the place we want to be, the place where we both want to live. And we've succeeded, cause we are living here for a while now.

Alena Blohm

I remember very well the moment when I first arrived in NY. Because it was pretty cold, it snowed. It was beginning of December, I think. So, Christmas time in NY. I was very overwhelmed by all the people, the buildings. It was very different from my small town Bremen that I am from, in Germany. And, yes, many lights, many people, many impressions - all together at the same time. And it was very, very impressive.

Marloes

Do I see myself still here in 20 years? I can't see the future but I will be very surprised if I am here. NY is a true working city and its' go go go (может it's "go-go-go"). Pure work-minded environment. I am here 7 years but to stay and have a family…hmm. When I see the older people walking outside then I really reconsider… It's quite hard…All the pressure and noise. It's killing…I love more relaxed environment. I would personally go back to Europe. I think also it's different mentality. NY is a very great city, but I am not gonna stay here forever. Too much of every day. I am getting hyper of all the pressure and I think the people are very stressed in NY. Living here comes with so much input and stress. That's quite heavy to deal with. So referring back to your question. No, I don't think that I will live in NY in 20 years.

Magdalena

I started modeling really early, when I was 13years old. So it's even difficult for me to imagine what would I be doing if I wasn't a model. I was always good at science like Maths or IT, and I actually enjoyed it. So I think that right now I would have had the first degree in Maths or Economics, and probably I would be still studying in Warsaw University of Technology or University of Warsaw. For sure, I think of Warsaw and science when I imagine myself without modeling.

I was 15 when I came to NY for the first time. It was my first real modeling trip ever and the experience wasn't the greatest. I entered the model apt, where 8 of us was living together in a small apt and that was already enough to make me terrified specially that I was the youngest one. I called my parents on Skype, started crying, saying I want to come back home. After a while my agent showed up to have a look at my measurements, my wardrobe and see how good am I in walking in high heels. It turned out that nothing was good - I had to practice my walk, I had to loose weight, I had to buy new clothes. My agency decided that I'll stay in the apt for a while without seeing anyone. I was supposed to focus on practicing my walk, learning English, completing new wardrobe and loosing weight. So as you can see my first impression of New York was really really bad. After that one day I've decided that I want to go home as soon as possible and never ever come back to United States. It took me 3years to change my mind and give New York one more try.

I've been living in New York for about 4years and took me approximately 2years to actually start liking it, to get used to it's specificity. Right now I really enjoy being here and I would love to go to university in New York, stay here for let's say 5more years but I can't imagine living here for 20 more years.

I think this place is meant for young people, it's amazing for studying, partying, seeing new things, meeting new people. In 20 years I'll be 42 and I'm pretty sure that in that age I'll be looking for a calmer place to live in. I mean, New York never sleeps and eventually it might get oppressive ;)

If my parents or friends visited me in New York I would take them to some atypical of Ny must see places. Localizations like Times Square or Statue of Liberty are really threadbare and of course, everyone should go there at least once, but I would prefer to take them to some unusual spots and make them go to the popular ones in the end. I would take them to the High Line or to some hidden spots of Central Park which I love, I would with them on a bike trip to Brooklyn where I lived for a while. For sure we would step by Greenpoint as it's polish neighborhood. I live on East Village so we have plenty of small cozy places around us and for sure we would go there as well.

I started modeling really early, when I was 13years old, so it's even difficult for me to imagine what would I be doing if I wasn't a model. I was always good at science like maths or IT and I actually enjoyed it so I think that right now I would have had a first degree in math or economics and probably I would be still studying in Warsaw University of Technology or University of Warsaw. For sure I think of Warsaw and science when I imagine myself without modeling.

QUOTE

" I'm my own benefactor for art! I just gave myself a Guggenheim grant this morning to start my new series! (Laughs) I'm going to do what I want to do, because I don't have to sell pictures to eat and to survive.
I make my commercial work so that I can pay for my art. "

― David LaChapelle

2.6

negotiations
prices

what is your product
rates and billing options
types of expenses
negotiations with clients

WHAT IS YOUR PRODUCT?

2.6 EXERCISE QUESTIONS

what makes you different?
what are you offering?
what's your product?

RATES AND BILLING TYPES

2.6 EXERCISE - QUESTIONS

price:

how much will you charge for it?
how much is my time worth?
what do your competitors charge for a similar product?
how much you need to mark up a product relative to your cost to make a profit?

place:

where will you sell it or position in the market?
where do your competitors sell their products?

promotion:

how will you promote it?
how is this different than the way your competitors sell their products?

EXPENSES

2.6 EXERCISE - FINANCES

make a list of all your costs
see how can you optimize them

PRIVATE REQUESTS

2.6 EXERCISE PRIVATE REQUEST

pitch your prices to your friends or potential clients and ask for their feedback

NEGOTIATIONS WITH CLIENTS

Negotiation is a crucial part of life. It is based on cooperation and requires authenticity, curiosity, and empathy. The best negotiations come from collaboration between both parties. As an artist, it's important to engage and inspire clients in the creative process, making it fun and exciting while creating a shared vision of beauty.

To begin, you should define the client's goals and expectations. Learn what you can about the client's motivations, wants, and fears to navigate the negotiation more effectively. Actively listening and asking questions creates understanding. Summarizing and clarifying what the other party has said helps build trust and rapport.

Being proactive and sharing your goals will demonstrate that you are not just focused on money and that you are not trying to deceive or exploit the other party. Emotions play a role in negotiations, so building trust, comfort, and rapport can help accomplish your goals.

It's important to stay playful and remember that people often mirror each other. Negotiating aggressively will likely result in the same from the other side. The goal is to ask questions and gather information while keeping communication open. Afterward, create mood boards that align with their goals.

Hey, as a photographer, you gotta know how to negotiate well. It's all about working together and being real, curious, and empathetic. You and your clients should be a team, and the best negotiations come from collaboration.

To get started, find out what your client wants and needs. Ask them about their goals and what they're hoping to get out of the shoot. Listen to them and make sure you understand what they're saying. This is how you build trust and rapport.

And remember, negotiating is not just about money. It's about making a connection and understanding what the other person is looking for. Stay cool, be playful, and keep communication open. Don't be pushy or aggressive because that's not gonna help anyone.

Finally, create some mood boards or inspiration images that align with their goals. This way, you can make sure you're both on the same page and excited about the final product.

2.6 EXERCISE - NEGOTIATION

research and read books on negotiations

goal:
learn different negotiation techniques and improve your skills

QUOTE

" Don't waste time and efforts on clients who aren't ready to work with professional photographers. "

― Jimena Peck

DELIVERY OF PHOTOGRAPHS

2.6 EXERCISE -Questions

ask yourself

what is your personal preference for receiving the results of a shoot and in what format?

Next to 03. Shooting

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